Increase Event Engagement with Push Notifications

Increase Engagement with Push Notifications

Using push notifications can be tricky. Send too few, and you’ll miss prime opportunities to engage attendees. Annoy users, and they may uninstall the app altogether. To help you get it right, here are some of the top strategies employed by our most successful clients. 

Focus on Downloads First
The total number of people using your app is just as important as its engagement rate. After all, even the most engaging content won’t make an impact if no one sees it. For ideas on how to increase mobile app downloads before and during your event, we’ve put together these tips.

Segment Your Audience
Whether it’s setting up user groups within your app or reaching guests based on their exact location using Presence^TM, our platform provides multiple ways to send targeted messages and create a highly-personalized experience for each attendee.

Hit the Right Frequency
An app should enhance the event, not be the event. For push notifications that target all audiences, we recommend sending an average of one per hour of the event. Notifications targeting smaller audience segments can be sent a little more often.

The Aloompa platform features a built-in scheduling system for push notifications, allowing you to set everything up ahead of time. Scheduled push notifications can be automatically sent during the event while you focus on everything else. 

Post-Event Communication
Every valuable push notification helps create loyal users who already have the app downloaded for next time. To keep that momentum after the event, limit messages to topics like thank yous, merchandise discount codes, or access to early bird tickets for next time.

With a little strategy and planning, push notifications can be a catalyst for creating a more engaging and enjoyable experience for your attendees.