How to Increase Event App Downloads
The sooner your app launches, the longer you can advertise it. To make full use of your touchpoints with attendees leading up to your event, we recommend making your app available at least 4 to 6 weeks prior to the start date.
Promote It Everywhere
Prominently display the app on your website, and include links to both the Apple and Google play stores. Post about your app on your website and all your social media channels after it launches. And mention it in every email you send your attendees leading up to the event.
Bonus: The ticket purchase confirmation page is a great place for a callout to download your official event app.
As a general rule, make important information in your app before releasing it anywhere else. Announce your event’s lineup in the app a day or two before listing it on your website, and use channels like social media to drive to it. You can do the same thing with the finalized schedule and other special announcements.
Adding our LiveOrderTM feature provides even more opportunities to create exclusivity, like early access to pre-order limited run merchandise and in-app-only items.
Use QR codes linked to the app store to remind attendees that using the app is the only way to get the full experience of your event. Display these everywhere – from large printed signs across your event grounds to smaller mentions in all your printed materials.
Whether it’s weeks before the gates open or while scrolling their phone at the event, there is never a bad time for attendees to download your app and make the most of their experience.